The trend RESET REALITY is a blend of high-tech and catharsis. 

The world is progressing into a virtual era called the metaverse, and the lines are getting blurrier between the physical and digital worlds. The generation of digitally native customers is exploring various virtual platforms for opening up and self-healing in addition to playing and socialising. Society destigmatises anxiety and depression and people’s ideology of wellness and self-care is also changing. Unlike the millennials, the GenZ will be looking for synchronised care that can be fun and engaging. 

The ability of colour and its creative, therapeutic qualities will be valued and sought after. Due to the shift in technology and socio-cultural themes, there will be an increase in demand for mood-enhancing colours. Besides the shades on paper and screen, the consumers would expect to encounter immersive experiences filled with stimulating hues. 

Industries will be paving their way into this 3D world and will be creating new digital concepts that will satisfy youth’s mental health through virtual interactions and other touchpoints. The key area of innovation will be the experience created by virtual technology. The tech will be used to inspire wellness and therapy. Re-adjustments in terms of channel mix will be followed by D2C organisations to be in the loop with younger minds. This emerging trend will help the audience to enhance their routines and change their perception of time, reality, and self-healing.